Alton Towers Resort and Theme park Marketing Analysis

Alton Towers Resort and Theme Park Marketing Analysis

Alton Towers Resort and Theme park Marketing Analysis

Introduction

Alton Towers Resort and Theme park (UK) provides luxury class resorts around the world. Alton Towers Resort and Theme park provides the best customer service by highly trained staff and premium rooms with an emphasis on location and design. Giving consideration to the typical Alton Towers Resort and Theme park guest, Alton Towers Resort and Theme park realizes it needs to implement information technology options for its guests that provide the best use of the guest's time. Prior to booking, Alton Towers Resort and Theme park has a website that enables potential guests to get detailed information, make reservation inquiries, and view pictures and descriptions of each type of room. Alton Towers Resort and Theme park relies on relationship building to promote itself. Customer loyalty is essential to the Alton Towers Resort and Theme park model. Maintaining a personal touch is particularly important when considering marketing angles. Alton Towers Resort and Theme park plans to enhance the website in a manner that compliments its personal touch. In an effort to enhance the Alton Towers Resort and Theme park' guest experience before he/she even books a reservation, Alton Towers Resort and Theme park will enhance its website to extend its personal touch to the technological realm. Alton Towers Resort and Theme park will concurrently implement an electronic customer service satisfaction tool to be randomly administered to website visitors. Online booking volumes will also be tracked on a monthly basis and compared to other booking channels.

Alton Towers Theme Park

Alton Towers is one the UK's biggest tourist attractions in every way attracting millions of visitors every year. Located in the beautiful grounds of a semi-ruined gothic country house near Stoke-on-Trent in the West Midlands, the theme park provides a wide range of activities and adventures to suit people of all ages. Alton Towers is the home of many of the UK's best known rollercoasters including Nemesis (Europe's first inverted roller coaster), Oblivion (the world's first vertical drop roller coaster), Air, Corkscrew and Rita - Queen of Speed.

Young children can enjoy the Charlie & The Chocolate Factory ride, visit the Farm or enjoy loads of rides and activities to keep all ages happy including many traditional fairground attractions. Those looking for a more relaxing time can row on the lake, enjoy beautiful views of the park from the aerial cable car ride, or walk in the scenic gardens. Visitors can enjoy and extended stay in the themed Alton Towers hotel or the Caribbean village style atmosphere of the Splash Landings hotel which overlooks the waterpark.

Market Analysis

Within the hospitality market there are a multitude of options and choices with ranging destinations, amenities, service, and, ultimately, cost of stay. The hospitality industry in UK ranges from bottom-dollar hostels to live-in luxury resorts. The luxury Resort sector is commonly defined by those Resort that have been distinguished with the highest rating within the ...