An Examination of the Current State of Motivation amongst Staff at Primark (Bromley UK) What Is It That Motivates Or Demotivates Employees At Primark?

Acknowledgement

I would first like to express my gratitude for my research supervisor, colleagues, peers and family whose immense and constant support has been a source of continuous guidance and inspiration.



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Abstract

This research aims to identify the current state of motivation among staff at Primark. In order to assess the motivational level of employees, a mixed research was carried out. The research has used both focus group discussion and a questionnaire in order to gather data from respondents. The purpose of conducting focus group discussion was to identify different factors that motivate employees at Primark. On the basis of the discussion, a questionnaire was developed. The questionnaire included different questions that aim to assess the level of motivation of the staff at Primark. The findings of the study have revealed that extrinsic rewards play a vital role in increasing the level of motivation of Primark's employees. In addition, the employees at Primark are not satisfied with the management of the company.

Table of Contents

CHAPTER 01: INTRODUCTION1

PURPOSE OF THE STUDY1

WORKING AIM1

OBJECTIVES OF THE RESEARCH1

BACKGROUND OF THE STUDY2

SCOPE OF THE STUDY2

CONTRIBUTION OF THE STUDY3

ETHICAL CONSIDERATIONS3

CHAPTER 02: LITERATURE REVIEW4

DEFINITION OF MOTIVATION4

EMPLOYEE MOTIVATION4

CHALLENGES OF EMPLOYEE MOTIVATION5

MOTIVATION OF EMPLOYEES AT PRIMARK6

MOTIVATIONAL THEORIES8

ERG Theory8

Maslow's Hierarchy8

Expectancy Theory9

Social Equity Theory9

Productivity Theory9

Two-Factor Theory10

Theory X and Y10

Path Goal Theory11

Evolution of the Concept of Rewards11

MODELS OF MOTIVATION13

Hackman and Oldham's Job Characteristics Model13

Porter and Lawler's Expectancy Model of Motivation14

HOW WOULD A GOOD MANAGER AT PRIMARK HANDLE STAFF (MOTIVATION)?15

Sufficient Staff16

Good Relationship with Staff17

Good Pay17

Employee of the Month18

FACTORS THAT DEMOTIVATE EMPLOYEES18

Relationship18

Behaviour towards Staff19

Unsocial Hours19

Overworked19

Not enough staff20

Wages20

Working Environment21

Poor management21

CHAPTER 03: METHODOLOGY22

PRIMARY RESEARCH23

QUALITATIVE23

SAMPLE METHOD23

QUANTITATIVE24

CONFIDENTIALITY25

VALIDITY AND RELIABILITY25

CRITICAL SELF-EVALUATION OF WORK UNDERTAKEN26

TIME TABLE27

CHAPTER 04: FINDINGS AND DISCUSSION28

CHAPTER 05: CONCLUSION44

IMPLICATIONS FOR MANAGERS45

REFERENCES47

CHAPTER 01: INTRODUCTION

Purpose of the Study

This study aims to identify the motivation level of staff at Primark (Bromley UK). The study has identified different factors that increase or decrease the motivation of employees at Primark.

Working Aim

To examine the motivational state of the staff at Primark

Objectives of the Research

The objectives of this research include:

To assess the state of motivation of employees working at Primark

To analysis the motivational practices and tools used to motivate employees at Primark.

To identify what causes employees to be motivated or demotivated at the workforce

To distinguish staff perception toward managers

To assess if Primark's current motivational strategy is a success within the workplace

Background of the Study

Motivation plays a vital role in enhancing and encouraging the enthusiasm of employees. Motivation has now become a key issue in a number of human resource studies. Motivation is considered to the catalyst for the enthusiasm of employees. An increase or decrease in the motivation level of employees ...