Analyzing Managerial Decisions: Eastman Kodak

Analyzing Managerial Decisions: Eastman Kodak

Question # One

There were several factors that motivated Kodak to change its organizational architecture. For many years, Kodak owned the market, and there was very little to no or stiff competition. For many years, Eastman Kodak had control on the film production industry. The firm had managed to time the release of its new products to meet customer demands. However, in the 1980s, Eastman Kodak's virtual monopoly of the film production industry was rattled by the entry of Fuji Corporation's high quality film (Kirkwood, 2007). The new product from Fuji Corporation wore ...