AVON

Avon

Avon

Avon's global operations

Avon's global operations have helped the company to grow, and to expand in different countries of the world. The company has been successful in launching its business in different regions of the world by means of different marketing techniques. The different marketing orientation has helped the company in being successful in different parts of the world. The company has undertaken marketing strategies such as associating celebrities with the brand. This helps the company in increasing the brand awareness and in attracting more customers towards itself. The second technique that the company has used is the allocation of names to its products. The names of Avon's products are in English or French because the French and United States' beauty products are regarded as the best. Such techniques have helped the company in building a positive image of its brand, and the company has also targeted a vast market (Daniels, Et. al, 2011).

Dependency on Foreign Operations

Avon's home operation in the United States is not the only one that the company relies on. The company has expanded to many countries and depends a lot on its foreign operations. One of the reasons for this foreign dependence is that the company is unable to compete in its domestic market. It is also unable to ensure that it has the capability to compete with the much competitive market in the United States. Another reason for this huge foreign dependence is that the company does not see any positive outcomes from the business in the United States. It does not foresee any rapid growth in the beauty industry, which is why, it has increased its foreign dependence. Keeping these factors, it is good that the company has another alternative of earning and is doing a decent job up till now.

Socioeconomic and Demographic Changes

Avon operates in different countries, which make it, competitive in the beauty industry; however, to keep up with the change the company has to come up with different strategies for different countries. The countries in which the company operates and there are differing people with distinct characteristics (Hill, 2010). This is what the country has to keep in mind while formulating marketing strategies. For example, in countries like Brazil and Philippines, women find it hard to leave their homes and buy cosmetics. In such countries, Avon has a huge number of representatives who sell directly. Another change is the change in the product that the company is offering. Though, it is a cosmetic company, it should make sure that it is selling the right cream in the appropriate region. This makes an immense difference in making a company successful.

Impact of Global Recession

The impact of global recession on the business has not been huge because the company is present in different countries. This is one way of combating the global recession. The company can make sure that the global recession is not harming the sales of the company. This can be assured by the company in many ways. For Avon, they had the advantage ...