Banking Sector

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Banking Sector


The banking sector has undergone structural changes and the important legal in recent years, thanks to ICTs: these have helped to cope with an internationalization of cash flows related to electronic transactions and increase the information resources exploited by different categories users within a bank to establish a commercial offering based on perceived value by consumers. In a competitive environment, banks initiated merger to consolidate their market power and thus find relay growth even as the market faces the emergence of new entrants such as insurance companies and supermarkets. In addition, facing a wait of clarity, immediacy and customization by consumers, banks have expanded their traditional distribution channels by providing platforms online banking. The significant costs of networks agencies weigh on bank profitability, implying that new channels must emerge to streamline costs. The involvement of banks in secure online trading reduces the risk of fraud and money laundering in reassuring the thus increasing consumer e-commerce.


The Banking Act of January 24, 1984 laid the foundations of the French banking system today, encouraging competition while ensuring its stability. Until the 90s, the strategies used by market participants were mainly based on a traditional marketing segmentation, non-oriented value utility perceived by the consumer. Despite the low volatility of clients (4-5 percent per year), banks have undertaken strategic repositioning in putting the customer and customization services to the centre of their concerns, traditional brick and mortar They have found the Internet a new distribution channel that can respond most effectively to desires of their customers. The Internet is thus found integrated into business plans banks to reduce costs and improve service. With long-standing negative image, especially due to lack of transparency in the pricing of services, banks have adopted axes clear communication. 

Despite the emergence of this new channel, the branch network remains at the heart of the system because it allows removal of the notoriety associated with the relationship nearby. As we show, the Internet is not just a showcase to relay the image of the bank. ICT has also contributed to banks ways to secure and standardize transactions, to limit the risk of laundering and fraud. Dematerialization of transactions started in the 70 with the SWIFT network, which offers a platform for secure cross-border trade Coyne & Balakrishnan 2006, Pp. 17-25. We clearly see the savings from creating a common platform rather than investment, so isolated Just as the volume of transactions was increased tenfold. What then are the main benefits of ICT in banking? How the new channel is the Internet offers a new way to design the distribution launched 30 September 2005. The goal is to help customers even during the "hard knocks of life.”

The Banking Sector

Banking? Is there a place for new entrants or conversely, it is the market saturated by incumbents? The Internet can be single distribution channel of banking for a bank? This new form of marketing she revolutionized the banking law even though this sector is highly regulated? How ICTs have they succeeded in changing the information systems of banks and the management customer relationship?

In the first ...
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