BARLI TIRE INDUSTRY: MARKETING PLAN

Barli Tire Industry: Marketing Plan



Barli Tire Industry: Marketing Plan

Nature of Business

Barli Tire Industry Ltd is a manufacture of tire, located outside the Industrial Centre of Kiel town. It is start-up manufacturing firm with the showroom located at various. The main objective of Barli Tire Industry Ltd is to manufacture the tire and sell them nationally and internationally. Despite its own sell, the company also manufacture the Tire in accordance with the order as desired by the customers. Minimum price, customer satisfaction and timely deliver are the principles of the company to sustain in the competitive market.

Barli Tire Industry Ltd. is a Public Limited Company, with many starting owners with Open shareholding. This is the large-scale industry producing tires for motorbikes and three wheelers (tempo), four wheelers like car, jeep & delivery van. We produce cross ply & radial tires (Wernerfelt, 2007).

Company Goals & Objectives

Produce quality tires for local use

Capture local markets that are exploit by expensive, quality less foreign tires

Save national currency

Employment to national forces

Provide quality tires in low cost

Earn money along with good service

Reduce dependency over foreign product

Market Analysis

The United States Replacement Car & Van Tires market expects to experience moderate growth in 2010 marking, a return to growth after the market decline of 6.1% in 2009. Future forecasts show stronger growth from 2011 onwards with rates of growth increasing each year. The US Replacement Car & Van Tires market expects to have total revenue of $2,446.9 million in 2010, representing a compound annual growth rate (CAGR) of 1.5% for the period spanning 2006-2010.

PEST Analysis Overview

Political (Legal) Aspects

A business will not be adept to gain achievement, good reputation and believe if it will not address lawful and political part as part of their strategy.In this manner, Barli should be able to consider political and legal aspects to show that they value the policies and regulations of the government in any of the business operations.

Tax policy

Employment laws

Political stability

Environmental regulations

Trade and tariff restrictions

Economic factors

The Impact of Recession

The fall-out from the economic crisis remains a crucial factor for industry, but its effects are complex and still in progress. They include a range of the phenomenon, from lower donor income and stiffer competition for declining government funding to an increased demand for services. The evidence suggests consumer confidence was on the rise between 2009 and 2010, after a steep dip as the recession took hold.

Volatile stock markets

Finally, market volatility has reduced the income from reserves and investments for many organizations. Stock markets began to rise from March 2010, after the initial phase of the economic crisis, and financial markets had a much better 2011 than expected.

Promotion

This is the twenty-first century, the Age of science and technology. In this modern era of technology, there are various means for promoting the services and products. The best method of promotion of the product is the Advertisement that is through newspapers, radios, televisions.

Pricing

Prices are fixed after analysing unit ...