BCG GROWTH MATRIX

BCG Growth Matrix

BMW Group BCG Growth Matrix

Introduction

The BMW Group proceeded its thriving course in year 2010, coming to its best sales grades for all three automobile marks. Rolls-Royce Motor Cars glimpsed sales in 2010 boost by 25.5%, in evaluation with 2009, with retails of 1010 vehicles (prev.yr.: 805), taking yearly sales into the four-digit variety for the first time. This entails that sales numbers have increased for the fourth time in a row. This outcome affirms Rolls-Royce as the most attractive emblem in the super luxury market.

 

BCG Growth Matrix

The four classes are:

Dogs

Dogs have reduced market share ...