BEHAVIOURS INVOLVED

The behaviours involved in making purchases related to I-Pod



The behaviours involved in making purchases related to I-Pod

Introduction

The paper details out buying behaviour of customers of the famed I-pod from Apple. The marketing strategy analyses resulting in the typical buying behaviour is the main focus of this paper. To be able to evaluate the product and the customers effectively, it is essential to know and completely understand the product first. I-pod is a famed portable media player marketed and made by Apple Inc and has evolved very quickly over time. The iPod family consists of the touch screen iPod Touch, ...