BMW

BMW E-Business

BMW E-Business

Introduction

BMW is one of the leading luxury car producers in the world. In the 20th Century, the automobile industry became highly competitive; therefore, BMW decided to expand business. BMW has transformed its business to the electronic business environment. Their plan was to begin by creating an e-business by the name of Nexolab. The purpose to transform was to increase the number of employees and customers five times within the next three years. BMW Group will bundle its e-business activities in a new company named Nexolab. With Nexolab, BMW Group creates a platform that will support the entire process chain ...