Business

Business

Low-Cost Provider

Coach Inc can make achievement of meaningful lower costs than rivals the theme of firm's strategy. They include features and services in product ? offering that buyers consider essential and find approaches to achieve a cost advantage in ways difficult for rivals to copy or match

Broad Differentiation

Coach Inc should incorporate differentiating features that cause buyers to prefer firm's product or service over brands of rivals ? find ways to differentiate that create value for buyers and are not easily matched or cheaply copied by rivals and should not spending more to achieve differentiation than the price premium that can be ...