BUSINESS ENVIRONMENT ASSIGNMENT

Business Environment Assignment

Table of contents

Introduction2

External Macro-Environment4

M&S Value Chain Analysis4

Primary Activities4

Inbound Logistics4

Operations4

Outbound Logistics4

Marketing and sales5

Services5

SUPPORT ACTIVITIES5

Firm Infrastructure5

Technology Development5

Human Resource Management6

Procurement6

SWOT6

Strengths7

Weaknesses7

Opportunities8

Threats9

Strategic Choices9

Strategy Development Directions9

Conclusion10

Recommendation11

1st Year Strategy Plan11

Regain Clothing Market Share12

Improve the supply chain efficiencies14

Develop Employees Skills14

2nd Year Strategy Plan15

3rd Year Strategy Plan15

References16

Appendix I18

PESTEL Analysis18

Political19

Economic19

Social19

Technological20

Environmental (Ecological)20

Legal21

Appendix II21

Business Environment Assignment

Introduction

John Lewis is a chain of supermarkets operating outlets as prolonged as Great Britain and is republican among the middle groups for its high quality products. (Barnes 2004 03) The chain is led by the John Lewis. All permanent employees are friends in the enterprise. There are now 29 outlets across England, Scotland and Wales and 8 other outlets are confirmed to free-spoken in the subsequent 5 years. The brand is known for its slogan "Never knowingly overtaken" which has been adapted for 76 years. In 2007, John Lewis has been voted Britain's Favorite Department Store. John Lewis opened its first store in Wales 24 September 2009 in Cardiff. It is joined combined to the recent deductions of St. David's Centre, one of the utmost malls in the United Kingdom. On 1 January 2008, John Lewis Oxford Street has received a Royal Warrant of Her Majesty the Queen as providers of haberdashery and in the home goods. The John Lewis in Reading, Berkshire also has a royal be labeled to of Queen as providers of in the home and novelty portions received on 1 January 2007.

     Several John Lewis outlets are emblematic architectural assemblies, regularly with recorded makeup status. These include the flagship store on Oxford Street in London, with its statue Winged Figure by Barbara Heyworth at the corner of Hollis Street and Peter Jones department store at the corner of Sloane Square and Kings Road, Chelsea, London . The utmost store into the open London opened in Cardiff in September. John Lewis has also newly opened couple small "in The Home", specializing in home and electrical products.

Primary Activities

Inbound Logistics

M&S was utilising only British suppliers in alignment to make the value goods while most other retailers located items from overseas to hold charges down.

Operations

Refurbishment programme caused distraction and sicker impression on the customers. The cloths were not handled and exhibited well, such as labour and informal style cloths in the same position (Johnson and Scholes 2002 26). M&S did not have a loyalty and credit cards facility at the time as shortly as nearly every other retailer did.

 

Outbound Logistics

M&S shops place were situated in primary addresses so that its full range of commodities could be stocked at city interior locations.

 

Marketing and sales         M&S had hard upward marketing plan, notably as shortly as it stated that its commodities is available to everybody which was mistaken because of their concentrate on classical and wearable fashions only. A good instance of this controversy as shortly as M&S resulted a controversial TV banner featuring a blurred photograph of a quite great naked woman.

 

Services                  M &S had hard upward services in the store floor due to Gee bury price composure via dampening ...