BUSINESS STUDIES

BASS diffusion model - Theory and Case Analysis

[Name of the Institute]

Table of Contents

Introduction3

Theory of Diffusion (business)5

Theories of innovation diffusion5

Part 1 - Introduction to Bass Development Model7

History of the model7

Definition & Etymology8

Model Formulation10

Explanation10

Extensions to the model12

Importance12

Parameters of the Bass Diffusion Model13

Criticism14

Part 2 - Implication of Bass Model in New Product Diffusion: A Dual Word-Of-Mouth Perspective16

Introduction16

Model to be used17

Analysis20

Effect of innovation coefficient "a" on sales21

Effect of on coefficient "d" sales22

Implication for theory22

Implications for practice23

Limitations and further research24

Conclusion26

BASS diffusion model - Theory and Case Analysis

Introduction

The Model of the distribution of Bass (Bass Diffusion Model) deals with the adoption and diffusion of new products and technologies. It is often used in marketing concepts for development of products.

The Bass diffusion model, given by Frank Bass, describes how potential users interact with new products. In the field of marketing, it is a well-known empirical generalization. Bass made a contribution to the product adoption by giving some mathematical ideas. Along with marketing this model has influenced management science. The introductory part of the new technologies is quantified by the Bass Model on the basis of the innovations and the estimations made by the imitators in the acceptance rate variables. The model is used in product and technology forecasting. Comparison of life cycles of various products is done by the bass Model..Asymptotic theory is used in this model.

This research article is based on the study research on the Bass Diffusion model. In this study, we try to explore the concept and leanings of Bass Diffusion model in a holistic context. The main focus of the research is on the theory of Bass Diffusion model and its relation with practical implications for the product development. The research also analyzes many aspects of the Bass diffusion models in terms of its history, development, theory, the working application of the product and tries to gauge its effect on the overall productivity of the organization. The research is also summarizing the limitations of these models with respect to the data conditions and its applications on various products of the organization. Various practical examples will also be mentioned of the Bass models along with it studies for a clear explanation.

Finally, the research describes the methods through which the bass model can be effectively be applied to the products also discuss various factors, which are responsible for mitigating these theories.

The aim is to enable all professionals in the field, the possibility of choosing the model of marketing strategies, which more accurately fits the business conditions, competitive position, industry environment and when the time horizon.

Text is divided into six parts: the first part of that introduction, summary of existing research results and the purpose and significance of this study. The second part describes the combination of innovation diffusion theory, the spread of the new market concept, especially for new products in the market diffusion process, new product adoption and use by the division focuses on such a theory.

The third section discusses the basic Bass model assumptions, the formula is derived, and its parameters estimation method; ...