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CanGo is an Internet startup company that retails an exciting array of products and services, ranging from books and videos to online gaming, and prides itself on providing the best customer service in terms of product delivery and support. The company's Web site is fun and easy to use; employing the latest technology in Web site development, product innovation, and services is how CanGo strives to provide their customers with the most exciting entertainment.

CanGo strongly values its employees and customers. The company best serves its employees by involving them in decision-making, staff training, and development. CanGo believes that keeping their employees motivated and working at their full potential can translate into the best customer service possible.

There is a growing trend that CanGo has identified within the gaming industry that will be utilized to bring the company added success. This growing trend is online gaming. CanGo wants to become a leader of the online gamming market. The hope of the company is to become a complete success story both as an online retailer and online gaming service.

The company has recently been called a success story by the Hudson Valley Business Association. The CEO of CanGo, Elizabeth Bennet, has been named the Regions Business Leader of the year. Potential entrepreneurs want to know how and why CanGo became a success story. This leads to the strengths, weaknesses, opportunities and threats that this Internet Company has and faces in its entrepreneurial endeavors.

S.W.O.T Analysis


* Cost advantage

* Online growth

* Market share leadership

* Pricing


* Bad communication

* Low R&D

* Weak management team

* Poor Decision making


* Emerging markets and expansion abroad

* Online

* Product and services expansion


* Competition

* Economic slowdown

* External changes (government, politics, taxes, etc)

Case Analysis

According to our research, CanGo is currently facing a steady, continually growing economy. The unemployment and inflation rates are steady and the U.S. Gross Domestic Product (GDP) is on the rise. This type of economy is particularly favorable for CanGo's online business.

Politically, there are two areas of concern. CanGo has seen an increase in the number of political action groups seeking to control pornography, gambling, and violence on the internet. Unfortunately for CanGo, many videogames and entertainment products tend to be grouped into these areas even if they do not necessarily fit those definitions.

CanGo AS/RS System

CanGo is a small-sized company that retails a variety of products and services, ranging from books and videos to online gaming services. CanGo has had problems in the past with market strategies and formal planning. Liz, the founder of CanGo, and management would like to expand into the online gaming market. Our company, Quality Management Solutions, is writing a business plan on how to assist them the planning process of implementing a storage and retrieval system for online gaming. We will go over the features and benefits of the companies that we have researched and give them the recommendations on which one we believe will best fit their ...
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