Capstone Turbine Corporation

ABSTRACT

Technology and innovation has done the advancements and has therefore, given the opportunities to the businesses to expand their operations and increase their market sizes and shares and profitability. The following research paper is going to analyze the case study of Capstone Turbine Corporation and its strategies.

TABLE OF CONTENTS

ABSTRACTii

Introduction1

Discussion1

Capstone- Company Profile1

Mission Statement and Vision2

Primary Stakeholders3

Capstone Turbine Corporation has following primary stakeholders3

Impact of Mission, Vision statement and Stakeholder on the Company's Success4

Porter's Five Forces Model for Capstone Corporation5

Rivalry5

Power of Suppliers5

Power of Buyers6

Threat of New Entrants6

Threat of Substitutes6

SWOT Analysis7

Strengths7

Weaknesses8

Opportunities8

Threats8

Strategies of the Capstone Corporation8

Strategies of Capstone used to maximize its Competitiveness and Profitability9

Leadership and its Effectiveness10

Corporate Governance Mechanisms and the Corporate Social Responsibility of Capstone Corporation11

Conclusions12

Capstone Turbine Corporation

Introduction

In the era of 21st century, the technology and the advancements in the globalization have increased the business operations and have improved the levels to the height that were unimaginable to the human minds. Many innovations and experimentations have done with the help of technology that has helped businesses to emerge on the international levels. Likewise, to improve the workings and the ways of operations, the companies have invested on new strategies for their businesses. The following research paper is conducted to analyze such a company that has experienced a change in its operations due to the advancement of technology. The essay will cover its company profile, five forces model, the SWOT analysis and the corporate social responsibilities and strategies.

Discussion

Capstone- Company Profile

Capstone Turbine Corporation is the world leader in clean micro-turbine energy systems, first introduced in the global market for commercial micro-turbine power plant. Their unique consumer properties with numerous prizes and supported by more than 100 patents. The company took 10 years for its development and innovation and the total financing of about $ 200 million.

Development Capstone micro-turbines in the early 90's was conducted by leading U.S. experts commissioned by NASA and major multinational corporations. Later, in the mid-1990s, a number of unique advantages of Capstone micro-turbines have been able to appreciate the wider group of consumers. Advanced technologies allow Capstone to achieve high reliability and efficiency due to the lack of friction in the design of turbine parts and the use of air bearings, sustainability due to lower operating temperatures and a lack of oil, ease of maintenance due to the high degree of automation of power systems. Currently it is operated by Capstone micro-turbines worldwide, including strategic energy facilities. About 5,000 units in the aggregate have gained more than 20 million operating hours, in terms of years, if even one hundred percent occupancy turbines 24 hours a day, 365 days a year, are more than 2000 years of continuous operation.

Mission Statement and Vision

Capstone Turbine Corporation is the largest micro turbine manufacturer in the world that aims to provide the best technological turbines. It has the vision to keep the innovation of the new processors and lead the international market. Hybrid UPS Micro-turbine is the first onsite power system in the world to integrate low-emission micro-turbines with a dual-conversion UPS ...