Case Study - Cowgirl Chocolates



Case Study - Cowgirl Chocolates

Cowgirl chocolates is a unique option and there are competitors of the company, but depending upon the past performance and the strengths of the company, it is appropriate that the company uses cost based pricing to survive in the industry. It has not been able to generate sufficient revenue to meet expenses, causing troubles. When it will charge cost based pricing and offer superior services, it will definitely get rewards in the future (Tellis, 2004).

Depending on how management wants to market the product, individually or as part of a bundle, ...