Case Study: Morgan Motor Company



Case Study: Morgan Motor Company

Introduction

The Morgan Motor Company is one of Britain's most famous and successful motor car manufacturers. The company was founded in 1909 by H.F.S. Morgan and was run by him until 1959. Peter Morgan, son of H.F.S., ran the company until his death in 2003. The factory is located in Malvern Link (an area of Malvern, Worcestershire) and has 155 employees. All the cars are assembled by hand. The waiting list for a car can be up to a year. Production is nine cars a week and each car takes three months to build.

Discussion

Morgan Motors have a worldwide reputation for producing beautiful hand-built sports cars from their historic base in Malvern. Now, thanks to Chamber Patron Members Integratech, traditional craftsmanship is backed by the very latest in IT technology. Morgan's philosophy is to blend the very finest traditional coach-building craftsmanship with up- to-the-second technology. This has seen hand crafted cars being made to specifications designed on cutting-edge systems. Whilst Morgan customers can enjoy seeing their cars being lovingly built at the company's Pickersleigh Road factory, Morgan's dealers use the Internet to place and track orders. This is particularly crucial given the company's international client base. All of this means that behind the beauty and history of the cars there needs to be a solid IT infrastructure.

It was to provide this that Morgan turned to Worcester based IT specialists, Integratech. Morgan were pleased to find that the knowledge and experience needed to carry out a major network infrastructure project was available locally. Tim Whitworth, Morgan's Finance Director, said of the decision to use Integratech “Integratech offered Morgan the expertise and up-to-the-minute technology to move the business forward. Being a Worcestershire company was a real bonus as Morgan look to support local business whenever possible.” Integratech MD, Greg Catherwood, spoke of his pride at being asked to work with Morgan: “Morgan Motor Cars are an international icon and probably Worcestershire's best known and most historic business. The fact that such a prestigious company has selected Integratech to roll out and support their critical IT infrastructure demonstrates how Integratech has grown over the last few years.” The two companies are now working in partnership to ensure that as Morgan go from strength to strength they have the IT to drive the business forward.

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