CHERRY GARCIA

Cherry Garcia Ice cream

Cherry Garcia Ice cream

Introduction

Cherry Garcia is the product of one of the most famous ice cream companies in the globe known as Ben & Jerry. The company was founded by Ben Cohen and Jerry Greenfield, on 1978. The company is known for manufacturing a wide range of flavored ice creams, frozen yogurt, and sorbet. The company's success can be measured by the fact that it has been expanded to 15 different countries over the globe.

Cherry Garcia is one of the company's leading products. It includes cherries along with fudge flakes. This paper will focus on promotional activities and strategies the company can use in order to increase its sales for Cherry Garcia, thus increasing the customer loyalty rate for the product. These promotional activities will be designed keeping in mind the target market of the product. Furthermore, an insight will be given on the role of online marketing and how it can be used for Cherry Garcia.

SWOT Analysis

Strengths

Cherry Garcia has strong packaging, which allows more comfort for its customers.

The icecream of Cherry Garcia is of organic flavors, which differentiates it from others.

The materials used to produce Cherry Garcia icecream are of the finest quality, so as to maintain the standard of the product.

Since Ben & Jerry is a very reputable name in the market, it increases the brand equity and loyalty of Cherry Garcia in the market.

Weaknesses

Short life cycle for the flavor is very much dependent upon the level of acceptance of the customers since in desserts category, it is very essential to entertain customers with new varieties with the passage of time so that the brand will be able to maintain its image in the minds of the customers against its competitors offered flavors.

Flat sales of the Cherry Garcia are another reason of its weakness since the product is primarily the premium product of the manufacturer, and the premium brand has started suffering from flat sales, it becomes an alarming condition for the brand to increase its sales respectively.

The distribution of Cherry Garcia is very aggressive, they have a very strong distribution channel. However the insufficient supply in the market creates hinderance in the increase in sales of the product.

Opportunities

Cherry Garcia products are made considering the health consciousness nature of their customers. This is the reason why all the icecream are made fat free so that all the health conscious people also eat their icecream.

Ben & Jerry's all products are made considering the hygiene factor. Cherry Garcia is also produced hygienically so that it must attract people who promote and like to live a healthy lifestyle.

In products like desserts, preservatives are compulsory to be added to increase the life span of the product. However, the Cherry Garcia has preservative which are allergen free, means they do not include any such material, which can cause allergy to its consumers.

Threats

The major threat faced by Cherry Garcia is from Haagen Dazs products, who also manufactures icecream with the same flavor. They are also a reputable name in the market ...