CHEVY S-10 PICK-UP TRUCK

Chevy S-10 pick-up truck

Chevy S-10 pick-up truck

Introduction

The popular Chevy S-10 had always been a reasonably priced, consistent and versatile truck that fulfils customers' demand. The pick-up truck was introduced by the giant of the automobile industry 'General Motors'. It started its business in 1908. It is headquartered in Detroit, the number of employees is 209,000 in each county around the world and it is currently providing its services in more than 120 nations worldwide. The production of its cars and trucks is in 31 countries. Its most famous brands of cars and trucks are the following:

Buick

GMC

Chevrolet

Cadillac

Vauxhall

Holden

Isuzu

Jiefang

Opel

Daewoo

Wuling

General Motors is most famous for its safety and reliability. The largest marketplace of GM is in China, followed by United States, Germany, Canada, Russia, Brazil and the United Kingdom. (Tiersky, 2005)

Discussion

The first compact pickup trucks were introduced by General Motors Isuzu KB in the year 1972 as the Chevrolet LUV. The 1973 Arab oil prohibitions forced GM to see the planning of a pickup truck produced in the country-compact. The first S-series trucks were brought in 1982 by General Motors' former chairman and CEO Jack Smith. GM was the second to produce SUV after Ford. (Lagemaat, 2007)

Chevrolet S-10 quickly became a major competitor in the pick-up segment of the market. It was affordable and highly configurable; it was an everyman's truck. It was successful enough to meet everyone's need who didn't want to have a full-size pick-up to provide them with towing and payload capacities. (Tiersky, 2005)

The Chevy S-10 pick-up truck was introduced by the company till 2004. It was launched as the S-15 and later, it was named as GMC Sonoma. Chevrolet produced a more efficient edition in 1991 and it was called as the GMC Syclone. Later, in 2004 the S-series models were replaced by the Isuzu ...