Citi Group Case Study



Citi Group Case Study

Introduction

Citigroup is a multinational corporate agency dealing in the financial solutions (www.citigroup/mission). According to case study by IDM (2004), Suneel Bakhshi was appointed as the head of CEEMA Sales and Trading Business to increase the growth and sales with the customers all over the world.

Case Study (250 words)

Major Problems

The major problem was the differences in market regions of hub and CEEMA regions.

Diversification of countries in size, culture, risk, development of financial market and corporate governance.

Management was decentralized

There was no proper sharing of performance, ideas and no innovation.

No proper system for reporting profit ...