Color Psychology

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Color Psychology


Color psychology is concerned about determining the impact of colors on individuals, their mood, emotions and behavior, in other words it deals with analyzing the effect of color on personality of an individual. Often people might feel anxious in yellow room, on the other hand they might feel relaxed and calm in a blue room, and thus psychologists have determined that color creates an impact on the feelings of individuals. It does not affect moods and personality of individuals simultaneously some colors may also result in increase in blood pressure or an increase in metabolism (Ghimire, 2009). Feelings that are influenced by color might be personal depending on experience and culture that the individual belongs to. For instance in most of the Western white color is considered to be as a sign for purity and innocence whereas in many of the Eastern it is denoted as a color for mourning (

Psychologists have used color therapy as a force to influence individual's behavior. they tend to use color therapy to heal, the therapy used is termed as chromotherapy which can also be referred to as colorolgy. Color red can be used as source of increasing circulation and for stimulating body and mind ( Yellow considered being a color which can be used for stimulating and for blood purification. Orange color was used by therapists for healing the lungs and in order to increase the energy level. Blue was considered to be effective for soothing illness and that will be helpful in treating pain. In order to treat problems that are related to skin these therapists used shades of indigo. Therefore it has been suggested that color creates an impact on human emotions and tend to shape their personality. However this effect varies according to age, experiences and associations, not only psychologist but artists and interior designers understand the importance of color and how they impact feelings and emotions of humans (Cherry, 2012).


Humans are surrounded by color all the time, individuals are affected by colors the researchers continue to look for the impact that colors create on individual personality. Although colors might affect individual's personality however it will be difficult to determine if the affect that colors have on human is similar. Our environment, culture and our upbringing would frequently influence us to associate colors with different things. For instance we might associate purple color with royalty, wealth and also wisdom. Red can be associated with anger or danger or as color for love and romance (Ghimire, 2009). Color might have a significant impact on human personality however people might not respond to colors in a similar manner. According to some of the modern theories it has been stated that people that wear vibrant colors are more outgoing and active, on the other hand colors like blue and purple are associated with people who are introverts. However it is not necessary that people chose to wear bright and vibrant colors as because they are active and outgoing they may opt ...
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