Competitive Advantages

Competitive Advantages of One Bank over Another

Competitive Advantages of One Bank over Another

Citibank

Introduction

Citibank Private Bank has successfully deployed Calico's suite of eBusiness applications to power a personalized portal that provides more than 500 Citibank Private Bankers and their 21,000 clients with customized information such as account and transaction data, message centers and news feeds to better serve clients' financial needs. Citibank is the consumer banking arm of the world's leading financing service group the Citigroup. It was incorporated in 1812 and soon after its incorporation it became the leader in financing and banking industry in the world. It is operating in more than 100 major countries and territories in the world with over thousands of branches. Citigroup is the owner of various popular financing and consumer banking brands. The Bank of Khyber is aimed at providing dynamic services in order to support Pakistani customers in new ways of comfort. Customer satisfaction is one of the ultimate goals of The Bank of Khyber and that is the main reason for which Pakistani customers rely on it more than any local bank. Citibank is the true leader of quality assurance and it has been always successful in maintain a good reputation in quality services and technological efficiencies.

"The Internet is becoming a very powerful tool for us in serving a global client base," said Brian Smith, Citibank Private Bank. "In today's fast-paced world, the Web is one of the means through which many of our clients prefer to access their personalized information and review the status of the financial accounts they hold with us. Calico's eBusiness solution enables us to better serve clients and exceed their expectations for a private banking portal. Our private bankers are able to efficiently manage the attributes and profiles for each account online, and our clients have immediate Web access to transaction information as well as the latest news updates of greatest interest to them." "Citibank has a long history in the financial services industry, and this eBusiness initiative further demonstrates the company's commitment to customer service," said Alan Naumann, president and CEO, Calico Commerce, Inc. "Our vision for eBusiness and the solution we provide is all about helping our customers achieve competitive advantage and maximize the potential of the Internet to benefit their customers. We're pleased to help an industry leader such as Citibank put this vision into action."

Explanation

About Citibank Private Bank

The Citibank Private Bank provides unmatched global reach in its personalized wealth management services for clients through over 90 offices in 31 countries. Drawing on a full range of portfolio management and investment advisory services from the Global SSB Citi Asset Management Group, an array of personal banking services from the Global Consumer Bank, as well as expertise from the Global Corporate and Investment Bank, Citibank Private Bankers act as financial architects, designing and coordinating insightful solutions for individual client needs, with an emphasis on personalized, confidential service. The Private Bank, with $154 billion in customer assets, ranks as the world's fifth-largest private ...