COMPUTER GRAPHICS

Computer Graphics

Computer Graphics

Many persons believe of combining the technologies of computer graphics and magazine output, but couple of try. Those who do try too often end up with graphic "contraptions" reminiscent of Rube--a particularly exasperating know-how because, from the out-of-doors, the two technologies seem like an very simple match.

The individual envisaging computer graphics in his magazine generally has a dream of a staff designer seated in a corner of the art department creating colorful journals and graphs, instantly modifying, recoloring and reproportioning them according to facts and figures updates and the aesthetic whims of the editors. Aeasy push of a button, he conceives, will outcome in artwork spit out prepared for production.

Reality, of course, is rather different. The kind of gear required and the people with the operational abilities to creaste quality artwork on computers are generally not found out-of-doors the few companies set up to do precisely that. Rae is the in-house computer operator with the gut feelings of an artist and the skills of a journal and graph designer. Equally uncommon is the designer who has a passion for computers. Most persons who fit either description are currently located in computer graphic companies where the gear is identical to their imaginations.

Finally, uncommon too is the realization of the perfect of the considerably less costly procedure of creating artwork.

If computer-generated charts and graphs appear like a good idea for your magazine, you should approach the concept with a clear set of main concerns and very sensible expectations. There can be an infustion of high-tech graphics that employ the breathtaking palette of computer modulated colors, computer refined imagery and pinpoint accuracy--all of which blend to make the reader seem he is being conveyed data from the chopping edge of technology. The consequences cn be impressive and wealthy if the right approach is taken. And the right approach, by definition, counts on your particular magazine's needs. Limitations are built in Computer graphics evolved in the field of audiovisual presentations, and their strengths lie in their ability to respond to the needs of that field. The floppy disk remebers, and data offered often in sales calls can be constantly revised and reporcessed in precisely the identical format. This year's numbers can be restored by or compared with last year's at smallest cost and with little disturbance to an established presentation.

However, most magazines desire to do any thing but present the ...