CONSTRUCTION RECESSION CYPRUS.

To what extend marketing can help construction and developing market to overcome the recession after the big crisis in this sector in Cyprus.

To what extend marketing can help construction and developing market to overcome the recession after the big crisis in this sector in Cyprus

Abstract

The construction and developing market in Cyprus, as in most other countries, constitutes a popular topic of study. There are many aspects of negative consequences caused by the global recession on the construction and developing sector and to what extend that influences the Cyprus market. However the good news and the research of this study is based on extend marketing that can help the construction and developing business to overcome the recession after the big crisis in this sector in Cyprus.

To what extend marketing can help construction and developing market to overcome the recession after the big crisis in this sector in Cyprus

Table of Contents

Abstract2

Chapter 14

Purpose of the study4

Research Question5

Aims and Objectives of the Study5

Literature Review5

Methodology5

Discussion and Analysis6

Conclusion6

Purpose of the Study6

Problem Statement7

Background of the problem / Overview of the study8

Research Question15

Hypothesis / Hypotheses17

Aims and Objectives of the Study18

Rationale20

Significance of the Study20

Chapter 222

Literature Review22

Chapter 355

Methodology55

Empirical Results58

Chapter 474

Discussion and Analysis74

Ownership of Buildings86

Chapter 5113

Conclusion113

References115

To what extend marketing can help construction and developing market to overcome the recession after the big crisis in this sector in Cyprus

Chapter 1

Purpose of the study

This research proves that marketing management strategies can help overcome the housing and construction industry of Cyprus although much damage has been made the economic climate and Financial Crisis in recent years.

Research Question

How can land and constructed property prices play a critical role in reviving the housing and construction industry together also improving the financial market?

Aims and Objectives of the Study

This study aims to highlight:

The Present situation of the Cyprus Housing abd construction industry.

The role of marketing intelligence -extended marketing strategies for overcoming the slump caused by the Global Financial Crisis 2007-2009.

Literature Review

The literture review will focus on all aspects and trends that have effected the housing and construction industry of Cyprus. Firstly, Recession and the global financial crisis have together acted as negative agents damaging the construction and housing industry of Cyprus. However, from a marketing aspect things can be improved a lot from the 2007-2009 crisis.

Methodology

This study will be a quantitative analysis incorporating survey results and secondary data from journals that contain previous research.

Discussion and Analysis

The discussion will be based on the methodology and and findings of the study. Covering the pros and cons of the applied research and /or other aspects of the methods and procedures involved in the study.

Conclusion

Finally the conclusion will provide the final outcome of the study and its implications and effects on the Housing and construction industry of Cyprus.

Purpose of the Study

The main reason for this is the importance it has for the public sector but also for residential and enterprises: For the public sector the stamp duties imposed on transactions in the real estate market and the taxes on constructed property ownership ...