CONSULTANCY REPORT

A consultancy report for a small chain of hotels in the UK



Table of Content

Terms of Reference3

State who wrote it3

For whom it is intended3

What its purpose is3

The date by which it is required3

Procedure/ Methods4

Rationale for Choice of Sources4

Findings5

Political Factors5

Economic Factors5

Social Factors5

Technological Factors6

Conclusion6

References7

A consultancy report for a small chain of hotels in the UK

Terms of Reference

The main purpose of this paper is to present a consultancy report of the Exac Hotels for a small chain of hotels.

State who wrote it

The consultant of the company wrote this report.

For whom it is intended

The report serves the interest of the Managing Director of the company who wants to extend the business of Exec Hotels.

What its purpose is

The main purpose of this report, is to present a consultancy report to the Managing Director of Exec Hotels showing him that if he go for the extension then what can be the possible future of the company. In order to present this report, secondary research will be conducted. The purpose of this report is to show that how Exec Hotels should change its business.

The date by which it is required

This report is required by 29th October 2011.

Procedure/ Methods

In order to collect information, about the UK hotels industry I have adopted the secondary research method. Secondary research method is also called the qualitative research methods (Appia, 1999, p. 26). Qualitative research comes in the form of feelings and words versus numbers. Qualitative research is a set of investigative techniques whose use is widespread. It provides an overview of the behaviour and perceptions of people and can study their views on a topic in more detail, in a survey. It generates ideas and hypotheses that can help understand how an issue is perceived by the target population and to define or identify options related to this issue. This technique is used in many pre-test concepts (Moorman, 1999, p. 180). Group discussions and individual interviews in-depth qualitative techniques are the most common. Qualitative research is based on semi-structured or even unstructured, in which the moderator or interviewer works with a discussion guide and an interview guide prepared according to the subject and the target of the study.

Rationale for Choice of Sources

I have chosen the sources of secondary data. For this consultancy report, different journals and articles have been chosen as a resource because these articles can provide the exact material about the UK hotel industry and the cost analysis. ...