Consumer Behavior Experience

Consumer Behavior Experience

The Decision Making Process to Drive Buyer's Actions Based on the Feedback

A brief description of the actions of individual users at different stages of the decision to purchase:

Step 1: Awareness of the problem (need). There are two groups of stimuli - both internal and external. At this point, determined what problems occurred, what caused their appearance and how they brought the consumer to a particular product.

Step 2: Consumer information search is carried out using different sources of information: personal sources, commercial sources, public sources (media), and the sources of empirical experience.

Step 3: Assessment of options by the customer through the identification and comparison of the properties of products, rates the importance of the characteristic properties of the goods (bread, soft), beliefs about brands (well known), the utility function of different versions of products that can solve the problem.

Step 4: Decision to buy is taken as a result of the previous stages, and there are important decisions related to the fact what goods purchased, in what quantity, at what price, etc.

Step 5: Reaction to buy (a score of correct choice of product) includes a number of actions of different nature: understanding the degree of satisfaction of the purchase, post purchase, the decision of the ultimate fate of the purchased goods.

The work of the marketer does not end at the moment when the buyer gets the goods. After buying the consumer may have either a sense of satisfaction or dissatisfaction. Which of these senses will experience a buyer is determined by the ratio between the expectations of consumers and the way he perceives the resulting product. If a product does not meet expectations, the buyer is not satisfied if the product is equal to them - the buyer is satisfied if the ...