CONVENIENCE SAMPLING

Convenience Sampling

Convenience sampling

Convenience sampling differs from other type of sampling (purposive sampling) in that expert judgment is not used to select a representative sample of elements. Rather, the primary selection criterion relates to the ease of obtaining a sample. Ease of obtaining the sample relates to the cost of locating elements of the population, the geographic distribution of the sample, and obtaining the interview data from the selected elements. Examples of convenience samples include mall intercept interviewing, unsystematically recruiting individuals to participate in the study (e.g. what is done for many psychology studies that use readily available undergraduates), visiting a ...