CORPORATE CULTURE

Corporate Culture

Corporate Culture

An Overview

Corporate Infocom India Pvt. Ltd., specializes in providing Business Process Outsourcing solutions for me companies worldwide. Corporate Infocom is not just a BPO provider, but also a reliable partner who promises to make valuable difference to its clients' business. It is bent on enhancing its partners' competitive advantage and profitability. A medley of cost effective, flexible and viable solutions is what we offer our partners. At no point of time our clients are under the impression that they are outsourcing to us, as, an extended enterprise is the image we portray. Co sourcing and not outsourcing is our motto. With an in depth knowledge of international markets and possession of a strong on the ground presence in India, we promise you significant cost savings, and improve and maintain the quality of service delivery.

Introduction

What is a culture? How does it affect the behaviour of an individual? Does it play a major role in determining the response of an organisation, to its routine and unexpected situations?

Management today is all about getting things done through people (Hofstede, 1980). In order to do this effectively one has to understand and know the people who have to do them. And here the notion of culture has its significance. Culture here is seen as the predicted behaviour and the shared ways of thinking of an individual in a group. Here culture is not a property of individual, but of group. This group can be a nation, region, ethnic group or a work organisation. As various authors have shown (Hofstede, 1980; Hall, 1990; Robbins, 1993) that national differences-that is, national cultures- hold a key significance for managers in order to understand the behaviour of a worker, as it is inherent and hence affects the behaviour of an individual the most.

But how much does it affect the nature of an individual? If you know somebody's national culture can you predict his/her behaviour? To a certain extent yes, but the accuracy of your prediction is not guaranteed (Mead, 1998). However if this prediction is not certain then what impact will it have on the organisational culture? IKEA, a global player in furniture industry, has established itself successfully in all parts of Europe, Middle East, Singapore, Hong Kong and China, is renowned for their strong and living culture. Ingvar Kamprad, the company's founder, believe that their organisational culture binds them together and is strongly rooted in Swedish culture. But is it really reflecting the national culture. Is the national culture only factor that affects the organisational culture?

Corporate Culture of Infocom

First, the company's leaders failed to raise enough money to mitigate the risks involved with entering into a new business. Shifting to databases was risky because Infocom had to invest heavily in building software from scratch, hiring experienced programmers to do the job, and marketing an entirely new product. The potential payoffs were high, but Infocom made itself vulnerable by expanding with the assumption it would have the money to support the new ...