COTTON INDUSTRY

Small Cotton Industry in Greensboro NC

Small Cotton Industry in Greensboro NC

The Greensboro's Secret men's line will include a full range of men's intimate wear. Included in the line up are five different styles of underwear, two styles of pajamas, two styles of robes and four different styles of under-shirts. Available in a variety of solid colors and prints in cotton, poly-cotton blends, satin and silk and cotton-spandex blends, these products are sure to provide long lasting comfort while helping the customer break out of the plain white boring underwear routine.

The accessories will include soft cotton slippers. The patented design features a seamless and removable tag so there is never anything that will get between the client's skin and clothing that could cause discomfort(Volker, 2007). Whether the customer is looking for casual, romantic or fashion intimate wear, Greensboro's Secret is sure to have the right item for day or night.

The men's underwear styles include boxers, boxer briefs, regular briefs, bikinis, and thongs. The underwear styles are available in cotton, cotton-poly blend and silk. All of the Greensboro's Secret underwear features the seamless and removable tag design that ensures comfort and functionality. All of the styles in this line are guaranteed to never bulge, sag, bind or shrink.

Men's sleepwear styles are made to compliment the customer's lifestyle while providing warmth and comfort. Pajamas are available with both long and short pants in a variety of solid colors and prints. Pajama fabric is either cotton-poly blend or satin. Coordinating tie wrap robes come in both hooded and non-hooded styles.

Men's under-shirts are available in crew and v-neck. The undershirts are available in cotton, cotton-poly and cotton-spandex blend. These sharp-looking under-shirts are available in a variety of solid colors and prints that coordinate with the men's underwear line. All of Greensboro's Secret under-shirts feature the seamless and removable tag design as well.

S.W.O.T.T. Analysis

Greensboro's Secret proposed new product line is not without endless opportunity and boundless challenges. Identifying these opportunities and challenges will help our marketing team in their decision efforts(Hahn, 2008). The final decision will undoubtedly carry on the tradition that Mr. Raymond envisioned of a cozy-inviting atmosphere similar to that of a Greensboron boudoir.

Strengths

A leader in the industry for over twenty years, Greensboro's Secret transition into a men's line would provide potential customers with an opportunity to purchase garments for men from a name trusted in the intimate apparel industry. Also, Greensboro's Secret does a great job of putting their apparel catalog in the hands of millions of shoppers. According to www.yahoo.com "Greensboro's Secret Direct, meanwhile, mails about 395 million of its sexy catalogs per year, offering intimate apparel, women's clothing, and footwear"(Volker, 2007). The 395 million catalog holders are a great start for potential customers.

Weaknesses

The Greensboro's Secret brand name can be considered a brand specifically made for women. A male shopper may be more apt to shop for a female than purchase items for himself in a Greensboro's Secret store. The female shopper has been marketed since the Greensboro's Secret ...