CREATIVE INDUSTRIES

Does the creative industries, do enough to create opportunity and inspire young people from non traditional backgrounds?

Table of Contents

LIST OF ILLUSTRATIONS3

ACKNOWLEDGEMENTS4

CHAPTER 1: INTRODUCTION5

Background5

Rationale of the study9

CHAPTER 2: LITERATURE REVIEW12

CHAPTER 3: METHODOLOGY26

Hypotheses26

Sampling Design and Participants26

Measures27

CHAPTER 4: RESULTS AND DISCUSSION31

CHAPTER 5: CONCLUSION36

BIBLIOGRAPHY43

APPENDIX51

List of Illustrations

FIGURE 1: TWO-WAY INTERACTION EFFECT OF EDUCATION MISMATCH X PERSONAL INITIATIVE ON JOB CONTENT INNOVATION35

FIGURE 2: THREE-WAY INTERACTION EFFECT OF EDUCATION MISMATCH X PERSONAL INITIATIVE X INTRINSIC WORK VALUES ON CAREER-ENHANCING STRATEGIES36

Acknowledgements

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Does the creative industries, do enough to create opportunity and inspire young people from non traditional backgrounds?

Chapter 1: Introduction

Background

Being born in London and growing up in London, I can state from life experience that it is the most diverse cities in the world both culturally and creatively. I have came across many different types of people from various nationalities and have also seen, experienced and took part in creative activities which people who are diverse in culture and heritage that have lived in London have also taken part in. In my opinion, this enriches the creative industries and therefore makes London one of the strongest in the world for creativity due to its diversity.

Looking into the non- traditional background side of the question, I looked into the statistical evidence of ethnicity in Britain. According to the National Statistics website (www.statistics.gov.uk), it came to my attention that there is a vast majority of non-white people in Britain that consider themselves as British, English, Scottish or welsh. This proves to me that regardless of heritage or background, when living in Britain the majority of non-white people are willing to integrate in such a society and therefore suggests that they are able to contribute to society.

In most ethnic groups in Britain in 2004 the majority of people described their national identity as British, English, Scottish or Welsh. This included almost nine in ten people from a Mixed (88 per cent) or Black Caribbean (86 per cent) group around eight in ten people from a Pakistani (83 percent), and three quarters (75 per cent) of the Indian group. (www.statistics.gov.uk/2010)

Due to this, it can be suggested that those of non-white heritage who are resident in Britain especially London should be given the same opportunity to excel in the creative industries as the statistics show that they feel a part of the culture of this country.

Exploring the creative industries and being passionate in media myself, I decided to look at the TV industry first off to see what was available for people from 'non - traditional backgrounds. There are various organisations which are put in place to advance, promote and to build the creative industries in the UK. The government has a department that is responsible for the creative industries amongst other related fields in London and also Britain, they are called the DCMS 'Department of Creative Culture and ...