Crisis Communication in Business

Crisis Communication in Business

Introduction

The Business Communication on organizational, institutional, or corporate level comprises of a complex set of activities, actions, strategies, products, and processes developed to enhance the image of the entity along with their stakeholders. The concept of business communications has assumed in recent years, greater complexity, in view of the need to work with different audiences in regards to various different content, discourses or languages, increased competition, targeting the media and the accelerated introduction of new technologies.

Today, communication requires ??professional knowledge and skills not only in professional practices, but also a comprehensive overview of the market and in the business world. The professional business communication must be executive, which carries strategic planning (Dave, 1998). Moreover, international markets already have companies that specialize in this work and, internally, companies or entities have experienced gradual professionalization through intense levels of business communication.

Today, business communications already plays a key role, defining themselves as strategic for organizations, surpassed the previous phase, in which their actions, products and professionals were seen as accessories, disposable at the first sign of crisis. The Business Communication has established itself as an activity for strategic boards of companies. It encompasses, in business, supervising the advice of the press, the planning, implementation and conduct of actions of internal communication, which involves internal stakeholders, i.e., employees of the corporation, and all relationships with external audiences at the corporate level.

Business Communication activities include maintaining the corporate image, i.e. building blocks such as developing company's brand, however, not to be confused with the product brands and thus handle the company's image. The professionals in this area are always concerned with the relationship between the company and its employees, as well as with society and its interlocutors (Dave, 1998). They look at this relationship not so multifaceted, i.e. only as customers, suppliers, partners, but mainly as opinion leaders and members of a society, which can help or not to preserve the image of the company.

The literature in the field has grown dramatically, with contributions from market professionals and universities, as business communication in its many aspects has increasingly been the subject of studies. Business Communication is divided into four units.

The first unit of communication is brief and concrete, which is divided into four parts:

Communicating the basic concepts,

Communication process,

The work of the various forms of communication and electronic communication;

The second unit consist of written communication, which is based on total of five parts:

Introduced the style of business writing,

Business writing format certainly communicate and negative information written convince letters and memos and business reports;

The communication process is linked with a total of three parts,

Listening skills,

Negotiation skills

Business speech communication; fourth unit for employment, there are two parts, namely, personal resumes and job interviews.

In addition, each part of the text, including learning objectives, texts, comments, and vocabulary, terminology and summary; practice part of the text questions, discussion and application; final case analysis.

Business communication in an organization is manifested not only in the internal relations, but also ...