CRITICAL REVIEW OF WEBSITES

Critical Review of Websites

Critical Review of Websites

Introduction

For this report I've decided to compare and contrast John Lewis website http://www.johnlewis.com/Shops/DSShop.aspx?Id=25 which is targeted primarily at the stereotypical male audience and Red Magazine's website http://www.cadandthedandy.co.uk/ which is targeted primarily at the stereotypical male audience. I chose these publications websites due fact that they seamed to be very similar in their content and their structure. It seems to be aiming at a 'blue chip' demographic; juvenile men with a large disposable income. This is clear-cut through the content of the location, boasting costly gadgets, 'flashy restaurants' and costly latest tendency items.

John Lewis, is furthermore a well liked, 'up - market', women's publication, the location characteristics topics on vocations, attractiveness and holidays. It furthermore seems to be aiming at a 'blue chip' demographic, namely, women in their mid twenties to early thirties with a large disposable income. This is clear-cut through the content of the location, boasting costly attractiveness products; inn getaways and lingerie.

The next report will discover the distinct schemes that each of the two sites uses in aiming at its gender group. 'Betty Friedan's 'The Feminine Mystique (1963) focused the influence of well liked women's publications, whose items, fiction and advocating commemorated a very specific pattern of household, suburban femininity , one that functioned in a sphere nearly absolutely distinct from that of men.

Key Factors for Success of a Website

The design of websites has been largely studied from multiple perspectives, most of them have identified the factors that could influence the website degree of acceptation and success ( , , , , , , , ). As Internet and Electronic Commerce have been growing, there have been arising different points of view for determining which could be the key factors of website design. This research is focused on the main analysis perspectives within the marketing discipline. These research lines are motivated by the consecution of successful interfaces which will be able to generate positive responses on users ( , ). In this sense, the usability studies the website elements that make it easy to manage for the customer. These aspects could lead to higher levels of satisfaction, trust and loyalty towards a specific website ( , , ). More specifically, Nielsen defines the usability of a website as the ease with which the user can learn to manage the system and memorise the basic functions, the efficiency of design of the site, the degree of error avoidance and the general satisfaction of the user. In particular, the usability is a quality attribute that assesses how easy the user interfaces are to use and we can identify five dimensions or quality attributes: learnability, efficiency, memorability, errors, and satisfaction . Following this line, the usability can also be understood as a tool for measuring the quality of a website . Thus, the ease of use of a system could improve a more complex learning and a higher ability to anticipate how that system will ...