CRM AT BLUE INSURANCE

CRM at Blue Insurance



Table of Contents

Introduction2

Introduction of a New CRM System in Blue Insurance3

Impact on the Strategy4

Retention of Profitable Customers7

Expenditure Control over the Expansion of Business9

Procurement Methods10

Bespoke Method10

On Shelf Method11

Porter's Five Forces Model and Competitive Advantage12

Appropriate Method of Procurement of CRM12

Impact on the Business14

Evolution of CRM & SCM15

Increased Efficiency17

Cost saving17

Increase in Profitability18

Mitigating the Risks19

Conclusion21

References23

CRM at Blue Insurance

Introduction

Organizations are experiencing a paradigm shift in the development of their information systems: from data to processes. The aim pursued by this emphasize business processes to achieve architectures which are more agile and flexible, adaptable the continuous changes that occur in markets in which organizations develop the business. For this purpose, they use the management systems business processes (BPMS). It is a revolution similar to that produced by isolating the management of application data, with the arrival of the databases and the relational model. The change Organizations is living a paradigm shift in the development of their information systems: from data to process. The objective is to obtain flexible business process and agile architectures and to be capable to face the continual Changes take place in their businesses environment (Lauren, 2002, 6). The purpose is to make the independent business process management of software applications. To carry out this, it will be necessary to build business process management systems for managing the customer information, payroll, sales, and customer identification management. The primary objective is to achieve business agility and competitive advantage, being able to adapt to ongoing changes that occur in the market in which they operate. The changes always mean a modification of the processes of the organization.

CRM is a common term used in car insurance means that an insurer has a better chance of keeping costs low, and profitability high they maintain a positive relationship with the clients. The CRM in car insurance system take stock of all the available data on the customer in order to see the insurance activities in an unambiguous way. A reputable insurance agent identifies the client, retaining their business and cross selling them the products on the best possible way to maintain a successful insurance business. Car insurance is most effective when it considers all areas of insurance business, sales, billing, marketing and networking. The companies offer the software packages to implement the effective car dealer CRM and, and there are several types of CRM software to choose from including the collaborative, operational, analytical, and social networking management. These packages focus on various aspects of CRM in a car insurance sector. However at times the companies have to design the software, they of their CRM needs are not large. This applied usually to the niche companies lie blue insurance as mentioned in the paper. The paper describes the company blue insurance and its needs to develop CRM, the impact of business strategy, implementation issues and the right method of procuring the software (Fallon, 2011, 5).

Introduction of a New CRM System in Blue Insurance

The company aims to replace the exiting information manager system into ...