CUSTOMER VALUE

customer value

CUSTOMER VALUE

Customer Value has now become the most integral part for the organizations. Customer Value not only is helpful in retaining customers but also helps in capturing the potential market segments where the needs are still not satisfied (Anderson, 2006).

Defining Customer Value

Customer Value is defined as understanding the needs or requirements of the customers and then altering or creating the product that could satisfy their needs (Slater, 1997). In short provide value to the customers. Identifying needs is a time taking process for which research has been done to identify the potential customers.

Advantages and Disadvantages

Customer ...