CYCLER MATE

Cycler mate



Cycler mate

Introduction

Businesses are formed for the main purpose of achieving profits. This profitability or the achievements of objective cannot be maintained for a long period. This is because the company face periods where it faces poor performance by the different department, they can be in the form of poor management, poor administration or financial problems (Argoneto, 2008, Pp 45 - 63). At present time, the cycle mate company is going through a series of financial turmoil and other distress. The company needs to restructure its financial position so that it can get the financing from the banks.

Therefore, in this report we are going to identify various issues, which the company is facing. This will help the company in countering those problems. The report will also look into the PEST and SWOT analysis of the company (Gitman and Joehnk, 2005, Pp 85 - 99). A brief summary will be given as to how the business is operating, its production and about its unskilled labor. A brief highlight of the company marketing structure, financial position and various recommendations will be given.

SWOT Analysis

Strength

Opportunity

The company's main strength is its valuable customers.

The company has a very good knowledge of making the cycles.

The company has abundant space for increased productivity.

The Dais friend that is William, is ready to invest their redundancy money into the business, this is showing that the company has a strong prospect of growth.

They have a very deep customer base.

They have the opportunity to make use of the trained workforce, which has been recently laid off from the nearby production site.

Government is going green; several incentives have been introduced by the government to increase the sales of cycles in the country.

Higher level of technology in this sector means that if they are employed than cost can be reduced and quality can be increased.

Company can employ a new computer system for keeping a good database of the company.

The company can make use of the social sites and introduce a new website.

The company can introduce online selling and modification according to the wish of customers.

Weakness

Threat

The company has made use of untrained workers. These untrained workers are not given the proper training after their employment.

The company is not displaying it full range of products at their outlet in Wales.

The Job descriptions for the workers are not there. This is becoming a problem, as efficiency is not achieved due to it.

Extra cost was incurred in the form of buying large production site.

Accidents are incurring in the company, which is a sign of poor work place safety. This can result in serious penalty for the company.

The complaints of the customers are rising due to poor quality.

Due to recession, which is prevailing in Europe the purchasing power of people is going down. Thus, company can have reduced sales or can face financial crises.

There is a rising threat of new entrant in the market.

The company can face legal threat due to labor laws and bad quality of ...