DELL COMPUTERS

DELL Computers

DELL Computer

Strength

Weakness

1. The maintenance of a low stock shall Dell in a position to continue to use the latest technology. Changes in the demand pattern of the customers make the competition harder, because they hold more stocks and thus more obsolete stocks remain. Dell makes it less costly for the amortization of products that no longer meet the latest technology and is also less cost lost to the amortization of products, because these stocks have to be met.

1. The strong relationship with the supplier that was previously mentioned as a strength of Dell is also one of its weaknesses. Moreover, they have links with suppliers, which blaze with the technological developments. Once the suppliers are lagging behind Dell loses one of the strengths.

2. R & D: Dell makes no significant investment in research and development. Dell is more dependent on developments on the side of the supplier. As discussed above may adversely affect Dell as the vendor behind the developments is run.

2. Economic

If the economic conditions as at present less than Dell is compared to the competition is better products at a low price while still profitable to operate.

3. The acceptance of direct sales (business) model

The growth of Dell is based on the trust that potential customers around the world their way of buying computers to adapt and direct the business strategy of Dell accept. However, direct selling, for example in Europe the way the customer prefers to do his business.

3. Prices of computer parts, are still declining, by the maintenance of low stock prices may more rapidly to customer prices

4. Revenue mix

Percentage is a high volume achieved on the sale of PCs and notebooks. Although there is differentiation in the enterprise solutions segment in this market is less sold by Dell. Dell is trying to obtain this market share against competitors of comparable quality at significantly lower prices.

Opportunity

Threats

1. International growth potential

There is in the export market is still potential for growth. In addition the world is characterized by a massive cluster.

1. Technological changes

While the rapidly changing technology on the one hand potential is on the other hand also a threat to Dell. Priority is not in R & D and there is a large dependence on developments suppliers whether or not follow.

2. Development of new product market combinations (printers and PDAs)

Processing of new markets offers opportunities for further growth. Dell is moving now on the market ...