DEUTSCHE TELEKOM GERMANY

FPUK-0712-61369450

International Marketing Management and Go International Decision of Deutsche Telekom Germany to Expand Their Business of T-Mobile to USA

International Marketing Management and Go International Decision of Deutsche Telekom Germany to Expand Their Business of T-Mobile to USA

Section 1- Introduction

Deutsche Telekom AG (Deutsche Telekom or “the company”) is an integrated provider of telecommunications. The company offers fixed-network and mobile services, internet and TV for consumers as well as ICT solutions for business customers and multinational corporations. Deutsche Telekom operates in 50 countries across the world. The company is headquartered in Bonn, Germany and employed 236,000 people as of December 31, 2011. Deutsche Telekom's operations span across five business segments: Germany, Europe, and the US, systems solutions and, group headquarters and shared services. The Deutsche Telekom is one of the world's leading service providers in the telecommunications and information technology industry. In USA, Deutsche Telekom has brought the T-mobile. The Deutsche Telekom will be described through CAMOLSIC (Corporate Strategy, Auditing, Mission Statement, Objective, Long Term, Short Term, International Plan, and Control). Through this model, the international marketing strategy and go international strategy of Deutsche Telekom can be derived (Allenby 2000, 185).

Corporate Strategy

The strategy of Deutsche Telekom Go International Decision focuses on three main areas which are fixing, transform and innovate. Fixing refers to the improvement in performance of mobile-centric assets. Transforming refers to taking advantage from another company's initiative which have conducted integration of fixed and mobile assets and have also built networks and processes. Innovation refers to the connection of consumers with the business through different ICT solutions (Carbone 2009, 20).

Auditing

The company conducts its auditing process on an annual basis. Deutsche Telekom also publishes its annual auditing report which comprises of financial auditing, internal control system auditing and supply chain auditing. Deutsche Telekom Go International Decision has placed auditing on an important position. When the transactions of the company will be transparent and clear, then only countries will allow the company to enter their local market. The internal audit is responsible for ensuring the viability and effectiveness of the ICS Group and Deutsche Telekom AG to check independently. To do this, the internal audit comprehensive information, audit and access rights. In addition, the relevant financial reporting parts of the ICS by the auditor as part of a risk-based audit approach to be tested for efficacy.

Mission Statement

The mission statement of Deutsche Telekom Go International Decision is to become a global leader by connecting life and work. The mission of Deutsche Telekom Go International Decision is to mobilize the personal, business and social networking.

Strategic plans

The company goes with the practice of trial and error method. The company goes according to the orderly and structured process. The plans of Deutsche Telekom Go International Decision comprises of continuous improvement in the service skills where the poor service has made losses for the company in the past. The company has developed a service culture and enhanced the process management. Deutsche Telekom is preparing for the ...