Developing A Mobile Phone Application For London Olympics

Developing A Mobile Phone Application For London Olympics

Findings About Mobile Phone Apps, Advantages And Disadvantages

Mobile phone is a good technology which is not lacking from our lives. This report will discuss the advantages and disadvantages of using mobile phone apps (Baber, 1999m 551-565).

What do end-users expect to have in mobile applications? What are the values of mobile applications that are important to end-users? How these values can be achieved? The Mobile Commerce Research team at the University of Nebraska-Lincoln examined the values of mobile applications using the 'Value-Focused Thinking' approach. This research developed means-ends objective networks depicting how mobile applications would be able to achieve values expected by end-users.

Mobile applications are undoubtedly the next wave in the evolution of e-business. Possessing features and functions that are unique to mobile devices, such as mobility, personality, and flexibility, mobile applications are able to provide end-users' added values, including anytime, anywhere access, ability to pinpoint users' locations, and flexibility in arranging tasks. It is predicted that the mobile users will increase dramatically in the near future and the rate for mobile services will drop significantly. However, the promising future of mobile applications has been inhibited by the infant stage of mobile applications, the drawbacks of mobile devices, and the limitations of mobile services. Nevertheless, mobile applications are gaining attention both from academics and practitioners. Understanding the values of mobile applications has become particularly important. It would be helpful to explore the values of mobile applications from the end-users' perspectives (customers and company's employees) and determine how the values could be achieved, especially for companies embarking on implementing mobile applications or customers who are embracing mobile applications.

Apart from above mentioned points, a few more points are added as follows:

Disadvantages of Mobile Apps

Apps have short lifetimes, 20 days or less

Less than 20% of brand apps are downloaded more than 1000 times

Apps are limited to phone platforms

Requires long term investment, updates to an app every few months

If its heavily ad supported, users will not like it

Requires customers to download it before they can experience it

You have to get it right first time - app reviews stick (Brown, 1989, 32-42).

App updates and revenue cut taken by the app store

Advantages of Mobile Apps

Good for linear processes and tools

Can use all the screen, without any browser chrome

With customer market research to establish your customer app use and platform, you can tailor an experience for them

Can use the phone's native interactions, taps, rotation, GPS, Camera

Can use the phone's native tools and toggles, all familiar to the customer

Estimate The Time And Cost For The Entire Project

For this purpose the conceptual cost estimate type of estimate will be used to calculate cost for this project because Conceptual estimates, budgets, and design-build estimating all involve assigning a monetary value to a construction project.. will be That is a lot like asking how much does it cost to buy a car or build a house - it depends on what kind of car you're buying or house ...