Discussion questions - Week 3



Discussion questions - Week 3

Smucker's business lineup and its acquisitions since 2002

Smuckers has been focused on center of the store products and wishes to be number one in each of the categories in which it competes. With that strategy as a seller of processed foods Smuckers has done well to expand and grow its product lines and increase its presence in supermarkets in North America.

Response from Marcia

Considering the changes and the challenges that have been intended in line with J.M. Smucker, it becomes evident that the company has pertained to establish a long-term competitive strategy, ...