E-Commerce, Entrepreneurship, Operation, Small Business Management

Read Complete Research Material


E-Commerce, Entrepreneurship, Operation, Small Business Management

E-Commerce, Entrepreneurship, Operation, Small Business Management

E-commerce Retailer Business

Nature's Candy is an e-commerce business conceived to become the market leader in World Wide Web founded sales of naturopathic and homeopathic nutritional supplements.  The business is located in Portland, OR.  Although numerous Internet businesses have lately failed, the Internet is still ready to support e-commerce retailers.  Most of the dot-coms failed because of too very simple get access to capital and unproven business forms with no true income streams.  Nature's Candy will overcome these difficulties with an easy-to-use website and an effective distribution system. (Kuilboer, 2002, pp. 120-25)

In the next three years Nature's confectionary proposes to create an icon e-commerce brand through laser-focused trading and will grow to $319,000 in revenue.


Nature's Candy's objectives for the first three years are:

To make Nature's confectionary an icon brand.

To evolve an productive, well placed e-commerce location for sales of homeopathic and naturopathic products.

To launch a laser-focused marketing crusade in a controllable and measurable market that will propel customer's in the direction of the company's website.

To conceive an infrastructure for the fulfillment of Web-based sales.

Mission of Small Business E-Commerce Retail

Nature's Candy's mission is to supply the finest in natural supplements using the Internet to smaller the consumer's cost.  We live to attract and sustain customers.  When we adhere to this maxim, everything else will drop into place.  Our services will exceed the anticipations of our customers. 

Keys to Success

Nature's Candy's keys to achievement are:


Web design.

Product quality.


E Commerce Small Business Retail Summary

Nature's Candy's goal is to become the e-commerce market leader in sales and marketing of naturopathic and homeopathic dietary supplements.

Start-up Summary

Nature's Candy will acquire the following start-up costs:

Legal fees for the enterprise formation.

Office supplies.

Web development.

Telephone line installation.

Desk, chair, filing cabinets.

Shelving flats for inventory storage.

Computer system with Microsoft agency, QuickBooks Pro, CD-RW, copier, and a broadband Internet connection.


Nature's Candy will market and sell private mark (manufactured by a business that locations the retailer's name on the packaging) naturopathic homeopathic dietary supplements to one-by-one buyers by the Internet.  These products will encompass ginseng, ginkoba, and diverse antioxidants.  After year one added product will be offered. (Patrick, 2006, pp. 150-55)

Market Analysis Summary

The market for vitamins and nutritional supplements has grown to over $6.5 billion annually. Herbal sales solely are growing by 20% per year.  This market is lead by the aging Baby Boomer who is concerned with his/her mortality. Furthermore, there has been a paradigm shift of perception of nutritional supplements.  Homeopathic and naturopathic goods are seen as normal.  In addition, positive health outcomes from major studies have farther legitimized these products.

Market Segmentation of E-Commerce Retail

A significant trend in America, and abroad, is that people are taking a more proactive interest in their health.  This is exemplified by the boost of wellbeing associations and wellbeing club memberships. Persons are looking to bypass invasive surgery and powerful pharmaceuticals. People are taking an hardworking function in the upkeep of their wellbeing and performing preventive surgery.  Naturopathic surgery encourages the diagnosis, remedy, and prevention of human disorders through ...
Related Ads