Effect of Financial Crisis on Creativity in the Business Industry

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ACKNOWLEDGEMENT

I would like to express my thanks to my advisor, for his suggestions, comments, patience and understanding. Very special thanks to my parents, my father, my mother, my brother and my sister who were continuously supporting me throughout my life and leaving me free in all my decisions. I would also like to thank my colleagues for his technical support whenever I needed. I would like to thank to Department, all the university managers, teachers and students with whom I have worked.

I certify that the work presented in the dissertation is my own unless referenced

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DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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ABSTRACT

The fastest-growing enterprises in the world share two common competitive characteristics which are innovation and creativity. Most of the world's leading businesses today could reach the level of a global enterprise thanks to innovation and creativity, whose importance has grown further in the aftermath of the recent global economic crisis. As the pace of innovation and creativity in businesses becomes faster than ever before, the competitive landscape within an industry often changes rapidly. The purpose of this research is to explore the concept of creativity and impact of financial crisis on creativity in business industry.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Background of the Study1

Problem Statement1

Research Aims and Objectives1

Structure of the thesis2

Chapter I: Introduction2

Chapter II: Literature Review2

Chapter III: Methodology2

Chapter IV: Data analysis and Discussion3

Chapter V: Conclusion3

CHAPTER 02: LITERATURE REVIEW4

Creativity6

Investments in creativity are declining in many firms8

CHAPTER 03: METHODOLOGY10

Search Technique10

Reliability/Dependability11

Validity11

Ethical Concerns12

CHAPTER 04: ANTICIPATED RESULTS13

Crisis of Creativity13

CHAPTER 05: CONCLUSION15

REFERENCES16

CHAPTER 01: INTRODUCTION

Background of the Study

Businesses should include both creative management and management of creativity. The required abilities include a range of different intelligences and a high tolerance for ambiguity, contradictory ideas, and uncertainty (Amabile, Barsade, Mueller and Staw 2005, p. 367). Fostering creativity in requires businesses to be open to new ideas, to tolerate and expect a certain failure rate, allowing flexibility in setting goals and choosing projects on which to work (Amabile, Barsade, Mueller and Staw 2005, p. 367).

Problem Statement

The problem statement is to investigate the concept of creativity and impact of financial crisis on creativity in business industry.

Research Aims and Objectives

The main research aims and objective shall be:

To investigate the concept of creativity in the business industry.

To evaluate the key factors for financial crisis.

To analyse how financial crisis affects the creativity in business industry.

To explore the areas of creativity and innovation that businesses need to focus on in the post-crisis economy.

Structure of the thesis

Chapter I: Introduction

The research subject will be introduced in the start, consisting of the aims and objectives of the research as well as its logic and reasons. Additionally detailed research questions will be mentioned, to give an analysis of argumentation, and the main themes will be ...