Employee Motivation at McDonald's Restaurant, Oxford Street, London

By

ABSTRACT

This research study is an attempt to study the levels of employee motivation at Mc Donald, Oxford Street, London. Motivation is the degree to which an individual wants and chooses to engage in certain specified behaviors. Both elements, the wanting and choosing, must be present for motivation to be enacted. The methodology used for this study is quantitative methodology. A questionnaire was distributed to the employees working in Mc Donald, Oxford Street, London in order to know the factors that motivate them to work. Most of the employees working Mc Donald emphasized that they would be able to work in a better way if motivated in a better way.

ACKNOWLEDGEMENT

My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am also deeply indebted to the authors who have shared my interest and preceded me. Their works provided me with a host of information to learn from and build upon, also served as examples to emulate.

TABLE OF CONTENTS

ABSTRACTII

ACKNOWLEDGEMENTIII

TABLE OF CONTENTSIV

CHAPTER 01: INTRODUCTION1

1.1. Background of the Study1

1.2. Aims and Objectives3

1.3. Research Questions3

1.4. Purpose of the Study3

1.5. Justification of the Study4

1.6. Rationale for the Study4

1.7. Significance of the Study5

1.8. Disposition5

CHAPTER 02: REVIEW OF LITERATURE7

2.1. Introduction7

2.2. Employee Motivation7

2.3. Theories of Motivation7

2.3.1. Hierarchy of Needs Theory8

2.3.2. Affect Model of Job Satisfaction9

2.3.3. The job enrichment: Herzberg (1971)10

2.3.4. Theories X and Y of MacGregor (1960)11

2.3.5. The theory of Vroom (1964)11

2.3.6. Internal motivation and external motivation EL Deci (1975)12

2.4. Motivation at Workplace12

2.5. Definition of organization culture13

2.5.1. Value14

2.5.2. Beliefs14

2.6. Factors That Influences Job Satisfaction16

2.6.1. Personality17

2.6.2. Social Influence17

2.6.3. Environmental Factors18

2.6.4. Nature of the Work18

2.7. Factors that Influence Employee Motivation19

2.7.1. Direct Compensation: (Monthly Salary)19

2.7.2. Indirect Compensation:20

2.7.3. Profit Sharing20

2.7.4. Gain Sharing21

2.7.5. Empowerment21

2.7.6. Career Opportunities22

2.7.7. Meaningful Work23

2.7.8. Identity/Affiliation23

2.7.9. Flexible Work23

2.7.10. Employee Stock Ownership Plan (ESOP)25

2.7.11. Stabbing at the Back25

2.8. Summary of Literature Review25

2.9. Summary26

CHAPTER 03: MATERIALS AND METHODS28

3.1. Introduction28

3.2. Overview of Research Approach28

3.3.1. Positivism29

3.3.2. Interpretive30

3.3.3. Realism30

3.4. Overview of the Quantitative Research30

3.6. Rationale for Employing a Quantitative Study31

3.8. Data Analysis32

3.8.1. Quantitative Analysis32

3.9. Justification of Research Tools32

3.10. Population and Sampling33

3.10.1. Population33

3.10.2. Access to Participants33

3.11. Participants of the Study33

3.11.1. Survey Participants33

3.12. Informed Consent34

3.13. Confidentiality34

3.15. Reliability35

3.16. Ethical Concerns35

3.17. Conclusion36

CHAPTER 04: ANALYSIS AND DISCUSSION37

4.1. Discussion37

4.1.1. Introduction37

4.1.2. Organizational Culture at Mc Donald's Restaurant37

4.1.3. Organizational Structure37

4.1.4. Communication38

4.1.5. Leadership38

4.1.6. Diversity39

4.1.7. Employee Motivational analysis of Mc Donald Restaurant39

4.1.8. Job Satisfaction39

4.2. Questionnaire Analsysis40

4.2.1. Contract Type40

4.2.2. Tenure41

4.2.3. Motivation and Salary41

4.2.4. I feel the pay is good reflection of my work42

4.2.5. Socialising with colleagues and motivation43

4.2.6. Socialization of Work Opportunities44

4.2.7. Team spirit45

4.2.8. I have enough freedom to express my ideas46

4.2.9. Pay incentives would improve employee morale47

4.2.10. I am satisfied with Mc Donald environment49

4.2.11. Job security and working condition are good at Mc Donald Restaurant50

4.2.12. I am provided adequate facilities to do my job51

4.2.13. I believe that the work atmosphere is friendly52

4.2.14. I am given adequate freedom to do my job ...