ETHICAL ISSUES IN MARKETING

Ethical issues in marketing



Ethical issues in marketing

Organizations' responses to ethics in marketing

Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.

Marketing ethics of Wal-Mart can be viewed as a type of applied ethics. As such, it is concerned with principles applied and actions taken in the market place are it locally, nationally or internationally(Enderle ,1999). At the same time, since business practice of Wal-Mart is ...