ETHICS AND GLOBAL MARKETING RESEARCH

Ethics and Global Marketing Research

Ethics and Global Marketing Research

The world of business is the world of contradiction, and thus you can find in this world success and failure, dishonesty and honesty, loyalty and treason and so on. In business there are two main styles, capitalism and socialism. Admittedly, they have a great influence on the employees, managers and owners behavior. Nowadays, business ethics has become a significant subject all over the world. In fact, this not only because of the importance of morals as part of people's lives, but also because unethical behavior in business can lead ...