EUROPEAN TOURISM INDUSTRY

European Tour Industry

Part #1

Abstract

A Pest Analysis to study the improvement and performance requirements for European tourism industry determines quarantine pest measures, and to elaborate technical record of the main risk factors involved.

In this assignment the major emphases are given to the PEST Analysis of the European Tour Operators. There are a number of operators that are involved in providing top notch services serving destinations across the globe.

Pest Analysis of European tourism industry

PEST ANALYSIS

The PEST analysis is a strategic tool used to analyze the macro-external environment in which a company operates. PEST factors play an important role in the opportunities for value creation strategy. However they are usually beyond the control of the company and must normally be considered as threats or opportunities. (Barde, 2000p.166)

PEST factors European Tour Operators

Policy Legal

Economic

Social

Technology

Environmental regulations and protection

Economic Growth

Income Distribution

Government spending on research

Tax Policies

Interest rate and monetary policies

Demographics, rate of population growth, age distribution

The industry focus on technological effort

Regulations and international trade restrictions

Government spending

mobility / social

New inventions and development

Law enforcement contracts

Consumer Protection

Unemployment policy

Changes in lifestyle

Rate of technology transfer

Employment Law

Imposition Taxation

Attitudes to work / career and leisure

entrepreneurial Spirit

Life cycle and speed of technological obsolescence

Organization / government attitudes

Exchange rate

Education

Use and energy costs

Regulation on competition

Inflation rate

Mode currents

(Changes in) Information Technology

Political Stability

Economic cycle

Awareness of health and social well-being, sense of security

Internet (Changes in) Internet

Safety Regulations

Consumer Confidence

Living

(Changes in) Mobile Technology

The PEST analysis can be used for business and strategic planning, marketing planning, development activities, Packages and research.

Completing a PEST Analysis Matrix can be relatively simple using brainstorming. What is important is to give meaning to the PEST (EL) by selecting the version most suited to the vocation of the company.

The PEST analysis should be a regeneration tool for the company. You get the best results by adopting an approach of participatory research and innovation and coordination of information between research participants.

European tourism industry (PEST ANALYSIS)

The economic body of tourism industry is extremely dynamic and relentless energy continually generates the most profound changes in its components. The forces that cause these changes in each of the above components of the economic system are manifold.

According to the World Tourism Organization of the United Nations , tourism in Europe comprises the activities that make people traveling to and staying in places outside their usual environment for a consecutive period of less than one year and more than one day for leisure, business or other reasons.

The tendency towards uniformity and standardization of human desire and its satisfaction, the strength of the customs, habits and trends affecting the tourism movement and influence in the field of human desires and their satisfaction. Mass movements of tourists from neighboring countries are largely a movement influenced by custom or external circumstances, in reality there is very little individual or personal ...