FAST FOOD RESTAURANTS

Fast Food Restaurants

Executive Summary

The following plan is founded on years of know-how, is highly concentrated and pledges to pursue a path of prosperity. It will be based on cautious sales numbers, and genuine sales may be higher. The projections comprised herein are authentic and will be used as the allowance for the business. Fast-food restaurants will show a profit almost immediately, and will increase sales and profits each year thereafter.

Table of Contents

EXECUTIVE SUMMARYII

INTRODUCTION1

MARKETING OBJECTIVES1

MARKET ANALYSIS SUMMARY2

MARKET SEGMENTATION2

TARGET MARKETING3

TARGET MARKET SEGMENT STRATEGY5

MARKETING IMPLEMENTATION STRATEGY8

COMPETITION AND BUYING PATTERNS8

MARKETING STRATEGY9

SALES STRATEGY9

SALES PROMOTION10

SALES FORECAST12

IMPORTANT ASSUMPTIONS12

PROJECTED PROFIT AND LOSS13

PROJECTED CASH FLOW13

PROMOTIONAL PLAN13

REFERENCES16

Introduction

Small Business, in the UK enterprise that is individually pertains to and functioned, is not better in its locality of method and can identify under criteria in relation to number of employees, signify annual acknowledgements or other criteria as delineated by the UK Small Business Administration. (William 1999 341)Running a one-person enterprise is a creative, flexible and requiring way to become your own overseer and periodical your own future. It is about conceiving a life, as it is about making a living. It takes bravery, deduction and foresight to determination to become an entrepreneur. From the rather kept protected cocoon of the enterprise world, where paychecks come to often, you will be embarking into the unchartered territories of business. This report wrappings the contents that enquiry of the very very fast nourishment bistro is how to competently function and tolerate in the cutthroat market as a little enterprise starter.

 

Marketing Objectives

The goal will be to have a relation study of the insight of Fast-food bistros in the minds of the people. The foremost goal will be more distant divide up into subdivisions. (Kotler 2001)

1)                  To investigate the important parameters on which the aim community make their alternate of fast-food joints.

2)                  To work out on what happenings individuals generally spend Fast-food.

3)                  To investigate the fast-food preferences of aim population.

4)                  To work out the glimpsed images of Fast-food bistros amidst the aim population.

5)                  To work out the fondness of aim assembly amidst Fast-food bistros in Eat In and Home Delivery.

6)                  To investigate the demographic profiles of purchasers who widespread Fast-food restaurants.

7)                  To work out the insight of the purchasers about the fast-food joints

 

Market Analysis Summary

Fast-food bistros is one of the fastest expanding villages in UK being cast a ballot the best little enterprise state in the country. Fast-food bistros is a community diverse in the creative pursuits and culture. We have a mighty work market, decreased levies, cheap lodgings, and natural amenities making Fast-food bistros an appealing position to reside and organise business. The bigger Fast-food bistros metropolitan locality community has evolved one third through the last 10 years and is projected to augment 11.4% in the next five years. (Saloner 2001 145) The median age is 36 years vintage with dwelling profits averaging £65,895. With a strong localized investments we have a community with disposable money for dining and entertainment. According to the UK Restaurant Association, UK bistros are foreseen to lead the territory ...