FINAL PAPER

Final Paper- Launching Business Idea in Vietnam

Final Paper- Launching Business Idea in Vietnam

Introduction

My business idea is to launch an American Tour Transportation Company by the name of ERT in the new culture country Vietnam. The main services provided by the business is facilitating the tourists coming to Vietnam in terms of transportation, tour guides, sightseeing, pick/drop, etc. The primary customers of this business are tourists, which includes local as well as foreign tourists. This paper analyzes the culture of Vietnam by focusing on the history, religion, language, stereotypes, and prejudices within the Vietnamese society. Furthermore, the paper considers the changes ...