FMCG IN SYRIA

FMCG IN SYRIA

Executive Summary

In this study we try to explore the concept of “FMCG” in a holistic context. The main focus of the research is on “FMCG” and its relation with “Syria”. The research also analyzes many aspects of “FMCG” and tries to gauge its effect on “Syria”. The methodology covers the research design and data collection tools regarding the “FMCG”. Results were based on the data being analyzed in methodology. Finally the research describes various factors which are responsible for “FMCG” and tries to describe the overall effect of “FMCG” on “Syria”. The paper concludes by mentioning the implications and future aspects regarding “topic”.

Chapter 1: Introduction

Eating and drinking are among the basic needs of man, against this background it is really not surprising that play food and drinks at the online use of a role. The results of this AGOF special analysis "FMCG: Food & Beverages" see the online encountered potential: this is of interest to two-thirds (67 percent, 26.98 million) of Internet users for food and beverage products. Furthermore, a quarter of Internet users (24.8 percent, 9.98 million) before information on Food & Beverages products online search and 10.5 percent (4.24 million) have purchased these products are available. This online Involvement around eating and drinking documented the growing influence of the Internet even when far more traditional off-line products. The online represent potential target group for the food and beverage industry is characterized with a share of 79.8 percent from a strong presence in the key demographic of 14 to 49 year olds. At the same time they have a high purchasing power: average 30.0 percent have a household net income of 3,000 € and more. (Berger, 2001)

AGOF special analysis shows that the Internet does play a role in the decision-making and purchase process for food and beverage products, and can be used by providers to be more effective marketing and sales channel. Substituting the online buyers in relation to online information seekers of Food & Beverages products, the result is a share of 42.5 percent, or around one in two, the obtained information on the Internet for these products, appropriate items purchased on the Internet .

Problem statement

To be developed as a company providing qualitative and efficient sales & distribution services for local and international brands in Syria FMCG industry.

Aims and objectives

To conduct an analysis on the Syrian political scenario in order to assess whether opening a FMCG industry in Syria will be feasible.

Chapter 2: Literature Review

SYRIA. For Syria, the 1990's were marked by the gradual shift towards more market-related, as the government tried to attract foreign funds to invest Syrians. In 1991, the Syrian parliament passed what became the economic mantra of Syria: The Law 10. Its purpose is to attract private investment, both foreign as Syria, providing tax incentives for up to nine years, customs exemptions on machinery and the right to repatriate profits. Similarly, Lebanon and Jordan tried to position itself as the first choice for IT regional media, medical services, tourism and ...