FOOD SERVICE AND THE ENVIRONMENT

FOOD SERVICE AND THE ENVIRONMENT



FOOD SERVICE AND THE ENVIRONMENT

Introduction

The fast food industry has now expanded all through the world. Initiating from the United States, fast food services are often advised as an attribute of the new international culture. These fast food restaurants are showed as casual, have consistent service to any individual despite of communal rank and focuses on giving quick-service to its customers. The fast food industry increased out of a heritage beliefs that substantially standards friendliness more than propriety, fundamentally more than customs of gracious dwelling and popular agreement over status-based partitions.

Discussion

The trend of the food services has increased rapidly right through the world. These food services restaurants are instantly as informal, have undifferentiated service to anybody disregarding of the societal position and concentrates on giving immediate food services to their clients. Arising in the United Kingdom, food services eating houses are frequently conceived as a feature of the newly worldwide culture of the food services. The industry of food services sprang up from the cultural doctrine that greatly valuates friendliness to higher degree propriety that is fundamentally more than traditions of beneficent democratic and living accord over status established divisions. (Hamel & Prahalad, 1994)

It is essential to consider that the less control an individual firm will utilize to power or pressurize the market for the prices etc. in which it sells its goods or the services, the more competitive the market is for the existing players of the market. Moreover, business organizations within the food service industry come under the group of a competitive structure of market. The competitiveness of a market reflects to the degree to which an individual firm has the have power over to influence the prices of the market or the conditions on which their goods or services are sold. (Jakle, 1999)

Strategy implementation involves putting appropriate controls and organization mechanisms to keep the company's chosen strategy into action. (Porter, 1985) Vision statement is the long run aspirations of the organization while mission statement means what is expected of the organization by its stakeholders. Strategies are set of actions that firms use to achieve its goal. While strategic management focuses where an organization is at present and where it intends to be in the future. The task of analyzing a firm's internal and external environment and selecting an appropriate strategy is known as strategy formulation.

Porter's Five Forces Model

Porter's five force industry competitions for the foodservice industry include the threat of new entrants, the bargaining power of suppliers, the degree of rivalry among competitors in the same industry, the bargaining power of buyers and the threats of substitute's products. Porter argues that the stronger these forces are within an industrial setting the more limited companies raise prices and earn greater profits. As far as this is concerned a strong competitive force can be regarded as a threat because it would drastically reduce the profit of an organization. (Porter, 1979)

Threat of Substitute Product

Firms within the same industrial like foodservice industry setting ...