FORD

Ford: Case Study

Ford: Case Study

Introduction

After General Motors, Ford is the second largest maker of cars and trucks. Famous brands like Aston Martin, Volvo, Lincoln, jaguar and mercury, come under the umbrella of Ford Motors. Ford Motor Company not only operates in the production of motor vehicles, but also it is the top auto finance company in US. Ford also owns the top car rental company of the world by the name of Hertz also has a 33% stake in Mazda. The prime operations of the company are located in the US and Europe. The headquarters of the company is located in ...