Fortune 500 Company- McDonalds SWOT Analysis

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Introduction

In the era of 21st century, when the globalization has expanded drastically and rooted its success across the globe, the task of the managers in the company is getting challenging and competitive day by day. The international firms have grown rapidly and the job of the fund manager has also increased to take advantageous decisions for their corporations. This essay is about the fortune 500 company. I, being the fund manager will analyze the chosen company that is listed at the fortune 500 companies list and will evaluate the strengths, weaknesses, opportunities and threats (SWOT) and then will conclude the final decisions to whether invest in the company or not. It solely depends on the results of the conducted SWOT analysis and the company structure that is the internal and external stakeholders who are associated with it. The chosen company is McDonalds.

Discussions

Fortune 500 Company

It is been 45 years, the Fortune Magazine is ranking as the largest companies in the United States. The concept of the Fortune 500 was created by Edgar P. Smith, a Fortune Editor. It is their publications that conduct the surveys and research and lists the top 500 companies of United States according to different parameters. These scales include listing the companies on the basis of the revenues, profits and losses, number of employees etc. The list includes publicly and privately-held companies for which revenues are publicly available. The first Fortune 500 list was published in 1955. (www.ask.yahoo.com)

The Fortune Magazine publishes this list every year and the ranking of the company changes according to the fresh and recent surveys and research. There can be various reasons for the variations in the ranking of companies. These can be due to the internal factors or can be external as well. In short, they include the circumstances that have their impacts on the running and the operations of the companies. (www.ask.yahoo.com)

McDonald's Background

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. The headquarters of the company are located in the United States. The company was established in 1940 as a barbecue restaurant that was operated by the eponymous Richard and Maurice McDonald. (McDonald, Guest .et.al.2000)

Specializing in meals with sandwiches made of hamburger, the legendary Big Mac, which is the subject of a legendary scene in the film of Quentin Tarantino's Pulp Fiction, the forerunner of McDonald's was born in the United States in 1937 under the leadership of the McDonald brothers. Their chance meeting with their milk, Ray Kroc, things changed in 1955 which suggests that they developed their concept of McDonald's restaurants into franchises before buying the company a few years later. Four years pass and Ray Kroc was already over a hundred fast food restaurants in the country, and barely ten years later, McDonald's gone public as well. (Schlosser. 2001).

MacDonald Ranking in Fortune 500 company

McDonalds is listed in the Fortune 500 ...